Sometimes your product sells itself. Sometimes people like to help, go beyond the expected and act from grace. That’s the way Gratis 7 Media group is. If you haven’t heard of them, I highly recommend you go educate yourself (here’s a link). Their latest film, RISING FROM ASHES, documents the struggles of creating a Rwandan national cycling team and the life of the local peoples–in a place which many’s freshest memories are of the genocide in 1994, between the Hutu and Tutsi ethnic groups. (For a refresher on the conflict , “Origins of Tutsi and Hutu

…What’s more, they even reviewed the ikan equipment they brought with them to Africa, covering their usage (and benefits) in rugged territories. This is the video they provided us (and we didn’t even ask!) Yes, these guys are epic.

“I can’t thank you enough…We literally used [our equipment] every day. The lights were used for every BTS interview and we used the small LED quite a bit as accent lights in the field. It proved to be the perfect set up for this production. We would have never had time to set up hot lights with the pace we were running…Also the monitors worked out for a interesting purpose. I was able to watch the footage from the GoPro cameras on the monitor as the camera has no way of showing the footage. It was clutch for this. Also, the one thing I was not expecting was how much we used the backpacks. They were used everyday.”

Thank you, again, TC, Jeremy, and the rest of Gratis 7 for pursuing your own dreams. They are a benefit to us all! I hope to see this piece and more inspirational projects from Gratis 7 this year.

One more thing.

We here at ikan want to wish you a happy New Year!  And once more, congratulations to our Contest Winners! Again, if you havent had a chance to view the entries, go here, or view our previous post for the top three winners.

So  remember (because remembering is so much more a psychotic activity than forgetting), if you need help leveling the playing field in 2011, ikan is at your side!
–The ikan team